customer relationship management
Key Account Management
Why should I choose this workshop?
- The Government’s agenda stresses the need for employer responsive, demand-led providers and colleges.
- There is also a strong move toward the generation of full cost recovery work as well as the established funded training.
- An excellent opportunity to secure larger volumes of both of the above types of work is from the larger accounts.
Making CRM systems work for you
Formerly 'Making CRM systems work for you (advanced and basic)'.
Why should I choose this workshop?
This workshop will give an overview of CRM systems and a detailed insight into the characteristics of successful CRM use, citing examples from the public and private sectors and look at how these systems can assist in the development of the provider’s offer to employers.
- Case study (2)
Case study
Relationship management, account management and repeat business - projects
This report describes approaches taken by 10 providers to converting employers into committed users of the Train to Gain services.
Smarter marketing to engage employers with Train to Gain
York College evaluated its branding and improved its performance in engaging employers by improved use of its customer relationship management system and by evaluating several marketing campaigns.
